Direct mail crack

Many sales and marketing professionals dismiss direct mail because they think it's impossible to track. This simply isn't true. Yes, digital marketing usually offers more precise detail on audience engagement.

But with a little forethought, direct mail can be surprisingly insightful. For example, you could put a unique phone number or web URL on every direct mail piece your company mails out. Then you could track conversion rates by the number of calls and website hits you receive from each of those unique channels. He says:. Pretty simple, right? Lastly, direct mail provides great ROI to companies who use the strategy effectively. How great? Many marketing and sales professionals are surprised when they hear this.

Here are a few more mind-blowing statistics regarding direct mail:. These stats help prove the effectiveness of direct mail. Now the question is, how do you build a successful direct mail campaign for your company? Keep reading to find out! Creating a successful direct mail campaign can be done in five steps, which we'll walk you through in this section. By the time you get to the end, you'll be a direct mail ninja, guaranteed!

Note: if you haven't done this yet, we suggest doing it right now. We'll be waiting for you when you get back. If you don't truly understand the people you're trying to reach, on a deep, intimate level that goes beyond general demographic information, your direct mail campaign will likely fail.

So take the time to really get to know your audience. Talk with your company's customer success team, interview your top customers, read online forums dedicated to the problems your target market deals with—anything to learn more about your potential customers.

You know who to target with your direct mail campaign, but do you know where you can reach them? If not, it's time to build a mailing list, which can be done in a few different ways:. If you already have a mailing list, be sure to update it before you begin mailing. That way you can be sure your target recipients still live at the addresses you have on file.

Pro Tip: Once you begin mailing, you can assess performance—something Caleb Liu of House Simply Sold recommends you do on a regular basis:. Related: Buying a lead list: The pros, the cons, and the things that might land you in jail. With a firm understanding of your target audience and an up-to-date mailing list in place, it's time to design the perfect direct mail piece. Here are a few things to consider:. Pro Tip: Be sure to proofread your mailers before finalizing the design.

A mistyped word will make your company look less professional. A mistyped URL will completely destroy your direct mail campaign and could end up being a very expensive mistake. You've worked really hard to design the perfect direct mail pieces; now it's time to get them printed and send them out!

The easiest way to do this is to work with a direct mail company like PostcardMania , Mail Shark , or Modern Postcard. But you can also DIY the process if you want. Whatever you choose, aim for point cardstock, which is industry standard, and a gloss finish so that your mailer really catches the eye. You can improve your packages with the following:. This profile determines the demographics of current customers.

Use it as a guide to purchase a mailing list of new potential customers. It is difficult to sell refrigerators to Eskimos, but there is a great market in hand-warmers. Castle Press can provide you with methods of improving your mailing list, effective ways to present your offer and ideas to improve the effectiveness of your direct mail package. If you would like additional information, please request a custom consulting session. Tips on Mailing Packages Experiment with your mail package.

Begin with the outside of your package. You can then easily track who is hitting the landing pages and what they do from there. Make sure to create a code on the coupons that way you can use it to track responses as people redeem them. Create a code for each campaign, imprint that code somewhere on the reply device so that if they return it with their check you can track which campaign it came from. Use a special phone number for each campaign or if that is not possible, ask for a code you imprinted on the piece as part of your order intake.

Many people find that text messaging is the easiest way to respond. When you setup your campaign either, create a special number for each one or require that as part of the text message they need to enter a code from the mail piece. One of the easiest ways to track direct mail response is to require the recipient to bring the mailer with them in order to get a discount or some other special offer.

Creating effective direct mail is all about knowing what works and what does not. That knowledge can only be gained through tracking of your own campaigns. Trying to utilize general direct mail trends published by the DMA or others is not an effective method.

Give your direct mail campaigns the best chance of success by putting a tracking system in place so you can compare and contrast their effectiveness and return on investment.

Are you ready to get started? Call us in San Diego at or email info eyecomm.